Article shared by: Carlos Eduardo Feijoo, Founder, CEO and Editor of International Lux Magazine
Chiara Boni arrived in London in 1967 wearing a
cashmere twin-set, an Hermès scarf and a Gucci bag: she left a few months
later only wearing the "Way In" Swinging London gear.
She then started her innovative collection “You Tarzan
me Jane”, a rebellious, young reply to the formal Italian fashion of those
times.
Actual fashion schools did not exist at that time. She
became a designer through her own passion and natural talent helped
by the inspiration she got by going to the Ateliers of Balenciaga and Givenchy
in Paris where her mother, a very chic lady, used to dress. There she very
naturally learned the secrets of the female body. This stimulated her to design
elegant and sexy shapes that would always enhance the beauty of a woman.
Her dresses, more than designed, were actually built
on the mannequin by creating drapings and necklines that became one with
the body.
The next step was to experiment new fabrics: she was a
true pioneer, already using stretch fabrics in the early 80’s.
In 1985 she joined the GFT, a group that produced the
leading Italian brands of prêt à porter. She remained with the group until
1999, becoming one of the most famous Italian Designers.
After a few years break from fashion in which she
dedicated herself to politics with an important role in the Regione Toscana,
she asked herself a new question: “What would I wear?” this pushed her to
create a brand-new concept: “Chiara
Boni La Petite Robe” in 2007.
Her figure transforming
dresses have created a cult following of women, from celebrities to television
anchor personalities, to today’s leading professionals and stay at home women.
In 2015, “Chiara Boni La Petite Robe” made its debut at New
York Fashion Week, and from then on the collection has been shown on the
notorious NY catwalks twice a year.
Chiara, besides being a successful designer, is also a
loving mother and has always been very close to children with problems. She
supports them by participating in the following:
E for people – baby nel cuore: it’s a
charity foundation that helps children all over the world - www.babynelcuore.org/eforpeople.html
She has also participated many times in “The city of
Joy Aid” of Dominique Lapierre: www.cityofjoyaid.org
About
CHIARA BONI La Petite Robe
Italian designer Chiara Boni established her label CHIARA BONI La Petite Robe in 2007 from a desire to create discreetly sexy dresses and separates that enhance a woman's natural beauty. The collection quickly gained universal acclaim and acquired a 'cult' status between its loyal client base and celebrity following. By 2009 the brand began its international expansion, and is now sold in premier boutiques throughout Europe, Middle East, Canada and the USA. CHIARA BONI La Petite Robe is sold in the USA at top department stores including Neiman Marcus, Bergdorf Goodman, and Saks Fifth Avenue. In September 2015 the brand opened its first flagship boutique in Milan, with a second boutique opening in Rome in December 2016 and a third boutique in Los Angeles in 2017.
Web site of Chiara Boni : https://www.chiaraboni.com
Click on photos to enlarge.
International Lux Magazine congratulates to the very featured Italian Fashion desinger Chiara Boni and we wish to she many more successes.
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