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Showing posts with label fashion label. Show all posts
Showing posts with label fashion label. Show all posts

Thursday, June 17, 2021


Royal Hotel Sanremo, Italy.
Photo credit (source): click here.

The San Remo Photoshow took place on Saturday 15 May and Sunday 16 May, inside the Royal San Remo, a prestigious 5 Star Luxury Hotel located in the heart of San Remo. Now in its 4th edition, after being a protagonist in the Milan area, the event landed in Liguria where there were many photo shoots of various fashion brands, during which 2 influencers and 7 models wore the clothes, bags, the glasses, jewels and footwear of the brands that have married the event, making the most of the products, in front of over 10 photographers and a team of videomakers who have immortalized the most important phases of the event.

During the Photoshow, contents published on the Instagram profiles of the models and Influencers were also produced, creating various product placements. The brands that participated in the event were: Myastreet Skylab B17 Much Money Okki Gabriela Rigamonti Christian Villa Luca Grossi Footwear Margarjta Castellani The models, selected and coming from all over Italy, have been styled and made up by Attilio Artistic Team and Elios Communication, with the technical direction of Gianni Graziano

The event was organized by Andrew Sardelli and Marco Rosselli, in collaboration with the agency AP Servizi. Another important partner for the event is The Fashion Managament agency, which with some of its models has made a fundamental contribution to the success of the format.

Note: Press release translated from the original language: Italian.

Note: The publication of this press release is authorized by the organizers of the special fashion Photoshow. We received in our email: the content of this publication (text and photos).

Press release shared by Carlos Eduardo Feijoo.
Founder, CEO and Editor of International Lux Magazine.

Saturday, February 13, 2021

Digital strategy of the luxury fashion labels.

International Lux Magazine share an interesting news related to the communication strategy that is applied by the most important luxury fashion labels to contact with their objective public.

In this special time of sanitary emergency what lives the world the luxury fashion labels made a special strategy for reach a large market of customers and fans.

Currently the digital social media is a very important tool for the permanent communication of the fashion brands with many people what in all world are always seeking to have news about the recent launchings of new collections, new virtual fashion events and more.

For more info about this theme make click HERE.

Article shared by Carlos Eduardo Feijoo.
Founder, CEO and Editor of International Lux Magazine.

For request of preparation and publication of Special Articles for recognized or emergent personalities of the fashion, art, architecture, interior design, jewelry, etc click HERE for more information.

Wednesday, July 17, 2019

Chiara Boni : Very featured Italian Fashion designer.

Article shared by: Carlos Eduardo Feijoo, Founder, CEO and Editor of International Lux Magazine

Chiara Boni arrived in London in 1967 wearing a cashmere twin-set, an Hermès scarf and a Gucci bag: she left a few months later only wearing the "Way In" Swinging London gear. 

She then started her innovative collection “You Tarzan me Jane”, a rebellious, young reply to the formal Italian fashion of those times. 

Actual fashion schools did not exist at that time. She became a designer through her own passion  and natural talent helped by the inspiration she got by going to the Ateliers of Balenciaga and Givenchy in Paris where her mother, a very chic lady, used to dress. There she very naturally learned the secrets of the female body. This stimulated her to design elegant and sexy shapes that would always enhance the beauty of a woman.

Her dresses, more than designed, were actually built on the mannequin by creating drapings and necklines that became one with the body.

The next step was to experiment new fabrics: she was a true pioneer, already using stretch fabrics in the early 80’s.

In 1985 she joined the GFT, a group that produced the leading Italian brands of prêt à porter. She remained with the group until 1999, becoming one of the most famous Italian Designers.

After a few years break from fashion in which she dedicated herself to politics with an important role in the Regione Toscana, she asked herself a new question: “What would I wear?” this pushed her to create a brand-new concept: Chiara Boni La Petite Robe” in 2007.

 Her figure transforming dresses have created a cult following of women, from celebrities to television anchor personalities, to today’s leading professionals and stay at home women.

In 2015, “Chiara Boni La Petite Robe made its debut at New York Fashion Week, and from then on the collection has been shown on the notorious NY catwalks twice a year.

Chiara, besides being a successful designer, is also a loving mother and has always been very close to children with problems. She supports them by participating in the following:
E for people – baby nel cuore: it’s a charity foundation that helps children all over the world -

She has also participated many times in “The city of Joy Aid” of Dominique Lapierre:

About CHIARA BONI La Petite Robe

Italian designer Chiara Boni established her label CHIARA BONI La Petite Robe in 2007 from a desire to create discreetly sexy dresses and separates that enhance a woman's natural beauty. The collection quickly gained universal acclaim and acquired a 'cult' status between its loyal client base and celebrity following. By 2009 the brand began its international expansion, and is now sold in premier boutiques throughout Europe, Middle East, Canada and the USA. CHIARA BONI La Petite Robe is sold in the USA at top department stores including Neiman Marcus, Bergdorf Goodman, and Saks Fifth Avenue. In September 2015 the brand opened its first flagship boutique in Milan, with a second boutique opening in Rome in December 2016 and a third boutique in Los Angeles in 2017.

Web site of Chiara Boni


Click on photos to enlarge.

 International Lux Magazine congratulates to the very featured Italian Fashion desinger Chiara Boni and we wish to she many more successes.